Active Interviewing: Branding, Selling, and Presenting by Eric Kramer

By Eric Kramer

Think jogging into your subsequent interview completely ready, cozy, convinced, and able to current your self because the top candidate for the task. Now photo your self getting that a lot expected cellphone name from the hiring supervisor asserting, "You have fairly inspired us, and we might like to have you ever sign up for our corporation. whilst are you able to start?" Active Interviewing: Branding, promoting, and featuring your self to Win Your subsequent Job is full of details each task seeker must recognize to win interviews and land jobs in today's swiftly altering and hypercompetitive task marketplace. Introducing a brand new technique referred to as lively Interviewing, this booklet offers thoughts and instruments today's task candidate must determine self assurance and luck in any task interview. instead of targeting the common and well-worn interview feedback, corresponding to how one can solution questions, what to put on, the right way to supply a great handshake, and the way to venture a favorable angle, this e-book specializes in confirmed higher-level techniques that win interviews. those contain actively utilizing own branding to exhibit a powerful "hire me" message, utilizing revenues innovations, constructing an interview presentation to powerfully exhibit details the interviewer must be aware of to make an educated hiring determination, and imposing a good after-interview follow-through plan. this is often the one interview e-book that demonstrates a powerfully persuasive interview procedure and integrates with a web website the place readers will locate assets to organize for interviews and enhance an interview-winning presentation. Active Interviewing: Branding, promoting, and proposing your self to Win Your subsequent Job offers activity applicants a aggressive side for today's task marketplace that is helping them safe jobs they love and earn the money they deserve.

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Extra resources for Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job

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The salesperson must know all the details of what it does, its value in the marketplace, how it is delivered, the benefits it offers, how it’s used, its strengths and weaknesses, and where it has had success. Know Your Service’s Value in the Marketplace Consider all the various companies and people that sell the same services successfully. How do you choose which vendor to go with? Each service has a differentiator that separates it from the others and makes it more attractive to a particular purchaser.

For example, a veterinarian might provide excellent pet care but may also have a mobile van for house calls. What is the full range of base and add-on services you provide? For example, one of my clients was applying for a position as a manufacturing-plant manager. The position to which he was applying did not include reading blueprints or managing construction in the job description; however, during his interview he spoke about how he learned to read blueprints and manage construction contractors after having been involved in building a plant.

One of the challenges of a job search is constantly filling the pipeline with hiring managers with whom to speak. This becomes far easier if you don’t limit yourself to hiring managers at companies advertising open jobs. You can access the hidden job market through prospective selling to companies in need of your services but not yet publicizing the need. In addition, depending on your consultative sales skills, you may be able to create a job for yourself at a company that was not aware they had a problem that would be solved using your services.

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