By Andrea Smith-Hunter
‘In this booklet Andrea E. Smith-Hunter interweaves quantitative findings with qualitative intensity, leading to an informative and goal file of explanatory variables, changes and similarities between girls marketers from in contrast to racial backgrounds. between others, she develops versions of human capital dimensions, community buildings, and entrepreneurial success.’ – Leo Paul Dana, magazine of foreign Entrepreneurship ladies marketers command an more and more huge presence on the overseas and nationwide degrees. an important a part of this effect is because of becoming numbers of minority ladies changing into marketers. This quantity presents essentially the most accomplished information up to now concerning ladies marketers throughout racial strains. It bargains a scientific and conceptual framework for figuring out problems with community buildings and human and fiscal capital, analyzed via a comparative research of minority and white ladies marketers. The e-book starts by means of the historic and present contributions of ladies within the exertions marketplace, in addition to literature concerning ladies marketers. next chapters take a severe and in-depth examine white and minority marketers. Later chapters study the prestige of girls marketers within the nationwide sphere within the US, by way of numerous analyses in their place within the worldwide industry. The booklet concludes with a suite of motion instruments to help ladies marketers as they navigate the line to financial luck. via a well-chosen pattern, wealthy research and insightful debts, Andrea E. Smith-Hunter compellingly information the demanding situations and possibilities confronted by way of ladies marketers in today’s industry. govt firms, researchers, marketers and people concerned with the monetary features of entrepreneurial ventures will locate this quantity of significant curiosity.