The Flexible Enterprise by Sushil (auth.), Sushil, Edward A. Stohr (eds.)

By Sushil (auth.), Sushil, Edward A. Stohr (eds.)

The desire for company flexibility in an period of swiftly advancing expertise, expanding festival, and globalization, is obvious. Flexibility will be regarded as a capability of the company to speedy and successfully reply to industry adjustments and to carry new services quick to the marketplace position. past this definition, a very versatile firm may still proactively switch the marketplace via its skill to create new and leading edge services and products. The proposed e-book is meant to supply a conceptual framework of ‘Flexible firm’ supported by way of researches/case purposes in quite a few kinds of flexibilities exhibited by way of a versatile firm. the chosen papers from various concerns in regards to the making plans and operation of a versatile company are geared up into following 4 parts:

I firm and Strategic Flexibility

II Organizational Flexibility

III company approach and knowledge structures Flexibility

IV Operations Flexibility

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Extra resources for The Flexible Enterprise

Example text

Aaker and Mascarenhas (1984) argued “organizational flexibility” was a strategic option that could be exercised by an organization and define “organizational flexibility” as “…the ability of the organization to adapt to substantial, uncertain, and fast occurring environmental changes that have a meaningful impact on the organization’s performance” (Aaker and Mascarenhas 1984, p. 74). The more recent studies about strategic flexibility in strategic management research mostly applied the concept within the context of product competition (Sanchez 1995, Schilling and Steensma 2001; Worren et al.

J. Stockport variation and diversity of strategies and, secondly, to the degree at which companies can rapidly shift from one strategy to another (Slack 1983; Nadkarni and Narayanan 2004). Hitt conceptualizes strategic flexibility “…as the capability of the company to proact or respond quickly to changing competitive conditions and thereby develop and/or maintain competitive advantage” (Hitt et al. 1998, p. 26). Aaker and Mascarenhas (1984) focus on substantial environmental uncertainty creating the need for strategic adaptation.

Firstly, Corporate Level Strategy was described as being concerned with the direction, composition and coordination of the various business units within a large and diversified organization. Then, Business Level Strategy related to the operation and direction of individual business units within a group of companies. Finally, Functional Level Strategy related to individual business functions. Strategic flexibility internally within an organization usually has three levels of strategy analysis: high level, organizational direction; medium level, organizational structure; and low level, organizational operations.

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