Writer's utopia formula report by Jerry Buchanan

By Jerry Buchanan

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T . " One helpful trick is to imagine yourself talking to your reader across a table. at lunch. Punctuate your sentences, in your mind, with a bite from a sandwich. Intersperse your thoughts with an occasional "you know/' or the person's name. So talk-talk on paper. Go over what you've written. Does it look and sound like talk? If not, change it until it does. Uu contractions truly. There's nothing more important for improving your writing style. Use of don't and it's and haven't and thoe's is the No.

Coughlin, Carl Mc Intire, Billy James Hargis, Reverend Ike, MaIjoe Gortner and Rev. Sun Myung Moon. Herbert W. " That was in 1931, in Eugene, Oregon, when Armstrong, an outof-work advertising man needed a better way to support his, family. Today, his World Wide Church of God takes in $50 million a year in donations, and son Garner Ted is the golden-boy of the air waves and mail order business, as his father used to be. I have presented this portion of WUFR because I feel -it has a valid place in this book.

You still might pick up a few pointers. " Once you get the wording just right, you should never change it. Benson Barrett of Chicago, (Another mail order millionaire) has used the same wording in his small classified ads ever since I can remember. He simply says: "Make money writing short paragraphs at home. " Just seven words tell his entire story. It's a masterpiece of brevity al1d it works for him. Adding even one word could add thousands of dollars a year to his advertising costs. Even though he places expensive full-page space ads ii, many magazines, he never gives up his little classified ads.

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